Dr. Alexandre Werlang
Dermatological ultrasound and vascular Doppler in Porto Alegre: an exam the public barely knows, which had to be explained clearly to patients and to referring doctors.
A page focused on dermatologic ultrasound that people could find on Google, with WhatsApp always at hand and a direct conversation with referring doctors.
Explaining a technical exam without losing seriousness, speaking to two audiences at once.
Turning the equipment itself into the storyline: the 3D transducer turns as you scroll and each step shows what the exam can see.
The 3D transducer turns as you scroll and explains the exam step by step.
3D transducer
A pinned section where the device's 3D model turns through four steps as you scroll.
Curtain opening
The cover holds still while a curtain lifts and the photo slowly zooms in.
Real exam images
Ultrasound screens with frequency and transducer, for referring doctors.
Two care models
His own practice and care at partner clinics, explained side by side.
Live on the doctor's domain, with the main address set and exam images anonymized.
May 2026
3D probe
The equipment became the page's guiding thread.
May 2026
Easier reading
Sections that locked the screen were simplified to make reading easier.
Jun 2026
Launch
Final preparation and the main domain configured.
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