Dr. James Anderson
A doctor who practices in Campinas, São Paulo and London, until now with a one-page website. The new project brings both practices together in Portuguese and English, with a technology feel from the very first screen.
A site that looked technological at first sight, spoke to patients in Brazil and the UK, and led everyone to the same place: booking a consultation, with no promise of results.
Presenting hair restoration within Brazil's medical advertising rules, with no before and after photos and without using the doctor's face in generated images without his consent.
Replacing result photos with visual explanation: the brand's threads form the logo's flame and open into six pillars, and a 3D head shows where each technique works.
A 3D head lights up each treatment area when the visitor picks an option.
Thread direction
A canvas of threads forms the brand's flame and splits into six pillars with looping videos.
3D head
Choosing one of the seven treatments lights up the matching area on the model.
Two countries, one path
Versions for Brazil and the UK, in Portuguese and English, with the same booking flow.
No promise of results
Visual explanation instead of before and after, within the medical advertising rules.
Twenty-four pages, two country versions and a single booking path. The site is in its final approval round with the doctor.
Aug 2026
Brief and proposal
A scope with versions for two countries and a single booking button.
Sep 2026
Visual direction approved
Out of three routes, the doctor chose the direction that became the site.
Oct 2026
3D and a new home
The 3D head joined the restoration section and the home got a new section order.
Want a project like this for your clinic?
Leave your name and WhatsApp. We'll get back to you to understand what you need.