CAD · Digestive Surgery Center
Dr. Fábio Luiz Waechter's center had an old WordPress site, three clashing color palettes and dozens of pages on Google. The clinic's motto became the project's idea: every question, an answer.
Before surgery, every question deserves a clear answer. The site had to reply calmly to an older audience and bring a 3D model that explains the surgery.
Replacing the site without losing what already ranked on Google, unifying the identity and ensuring contrast for readers over 50.
A 3D digestive system as the entry point, surgery pages with 3D pieces that show what is removed and reconnected, and every old address pointing to its new page.
A 3D digestive system: click an organ and the camera flies to it.
3D digestive system
Clicking an organ takes the camera to it and opens the guide for that area.
Robotic surgery on film
A glass curtain opens over the operating room and the robot film advances as you scroll.
Whipple procedure
A pinned 3D piece shows the tumor, the removed parts in gold and the reconstruction.
Patient tools
A BMI calculator and a video library with custom covers.
Live on the clinic's domain, with 77 old addresses redirected to the new pages.
Oct 2026
Idea and direction
The clinic's motto became the concept: every question, an answer.
Oct 2026
3D and films
A clickable digestive system, a robotic surgery film and 3D pieces per procedure.
Oct 2026
Domain switch
Launch on the clinic's own domain with the old addresses preserved.
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