Dr. Marcelo Lontra
A cancer surgeon in Porto Alegre dedicated to gynecologic cancers and deep endometriosis. People usually arrive with a hard report in hand, wondering whether they really need surgery.
A single page, with WhatsApp as the way to book, in the tone the briefing asked for: authentic, welcoming and trustworthy.
The current WordPress site loads slowly, uses hard-to-read third-person text and covers the doctor's face with a green layer.
A page that walks through a clinical decision: the first screen holds still like a curtain, the hero rises over it and the blocks show when to operate, when to wait and why.
Decide before operating: the page shows the chosen path and the discarded one, with the reason for each.
Curtain opening
The first screen holds still and the hero rises over it, followed by a slow zoom into the photo.
The fork
An SVG line shows both options: the chosen path closes and the discarded one shows the reason in writing.
Living WebGL background
Hand-written animated noise brings the decision blocks to life, with a CSS version for simpler devices.
Privacy by default
A map without an iframe, a form that delivers through WhatsApp and cookie-free analytics.
Twenty of the twenty-two blocks are ready. The site is in the final round of approvals before going to the doctor's domain.
Aug 2026
Dossier and direction
Review of the current site and visual direction approved.
Sep 2026
Crossing approved
The curtain opening, with the hero rising as you scroll, was approved.
Sep 2026
Preview for review
Robotic surgery section ready and a preview published for the doctor to review.
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