CF Platform

The technology that runs the agency itself.

Content plans, approval on mobile, changes marked at the exact spot, Instagram scheduling and metrics for every client, all in one place. Built for CF and used every day by 37 clients.

  1. 01

    Plan

  2. 02

    Production

  3. 03

    Published

Who it's for

CF clients

The doctor approves the whole month on her phone, through her own link, with no account to create.

Content teams

Script, design, video and publishing moving on the same board.

Clinics and agencies

Soon, the platform for those who want to organize their own operation.

What we deliver

What the platform does

The month on the platform

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  1. 01

    Content plan

    The month planned with strategy, dates and formats, approved in a few taps.

  2. 04

    Changes at the exact spot

    The doctor marks on the artwork, text or video exactly what she wants changed.

  3. 08

    Production board

    Each piece moving from stage to stage, with an owner and a deadline.

  4. 12

    Scheduler

    Approved posts and Reels published on Instagram at the scheduled time.

  5. 27

    Metrics

    Reach, interactions and followers for each client, month by month.

  6. 18

    Comment to DM

    A direct message for whoever comments the keyword, with an ethics check.

CF Platform

The technology that runs CF itself.

Every month each client gets a content plan. The doctor approves it on her phone, marks changes at the exact spot, and the approved post goes to Instagram at the scheduled time. All on the platform we built ourselves.

plataforma · kanban
Awaiting approval
Post1

When to see a cardiologist

Dr. Roy · Cardiology

Swap the cover photo

Approved
Reel

Behind the scenes at the practice

Sample Clinic

Scheduled
Carousel

Five myths about sleep

Dr. Paul · Neurology

Published
Reel

Annual check-up: what to ask for

Dr. Ann · Gynecology

How we work

Each month's cycle

  1. 01

    Planning

    Strategy becomes a content plan with dates and formats.

  2. 02

    Approval

    The doctor approves on her phone and marks changes at the exact spot.

  3. 03

    Production

    Copy, artwork and video move on the board until they're ready.

  4. 04

    Publishing and metrics

    The post goes live on its own and the numbers come back to the dashboard.

Frequently asked questions

CF Platform

Can my clinic use the platform?

Today it's used by CF clients. We're preparing a version for clinics and agencies that want to organize their own operation; leave your contact to hear first.

Do I need to install anything?

No. It works in the browser on computers and phones.

Does the doctor need a login?

Not to approve. She gets her own link and approves on her phone.

Is the Instagram data safe?

The connection goes through Meta's official channels, with access only to what each client has authorized.

Let's talk

Want to see the platform from the inside?

Leave your contact. We'll show how it organizes a clinic's content and operation.